Did you know 93% of people search online to find a business or a brand?
In recent times, if you wish to grow and prosper your business, you have to invest time and energy to remain present in the digital world.
In fact, just presence doesn’t matter. You have to work hard at being visible among the sea of similar products, services and blogs.
In this post, you will find out how to establish your online presence and stay on top of your game.
Let’s dive right in.
Website is equivalent to your physical store in the online arena. It elaborates about your business and its offerings. Also, it provides other important details like location, timing, contact information, social media handles, etc.
Having a website is a starting point for sure. However, a proper SEO-based website content plan will ensure your visibility in the search engines. So, your website should be optimized as per the latest SEO guidelines for Google and other search engines.
While there are various things you need to consider, the most common things you should know to create an SEO optimized site are listed below:
- Ensure your website is easy to navigate
- Conduct Keyword Research
- Provide valuable in-dept information to your audience
- Ensure you have a fast website
- Optimize your site for Mobile
Social media is an ever-evolving phenomenon. Social media platforms provide an excellent opportunity to build relationships with your audience. When you come to think of social media, there’s Facebook, Twitter, Instagram, Snapchat, TikTok, LinkedIn, Pinterest, Tumblr, YouTube, and the list goes on.
It is wise to locate your target audience and their preferred social media platform. You can then focus on specific ones rather than being active on all platforms. Producing awesome and relevant content on selected ones will give you more visibility than being bland across every social media channel.
Email marketing is still one of the best ways to win customers. You get a chance to enter people’s inbox, and they choose to read your content and get influenced by you.
You must invite people to sign up for the email newsletter at every chance possible. You can add options to sign up in the form of pop-ups on your website. You can even add the link to your social media bio.
The goal is to increase relevant members in your email list so you can reach maximum people on a daily, weekly, or monthly basis.
It is not just about growing an email list. You should provide valuable content as well. Your email efforts should be focused on addressing the pain points of your readers. With value, you can grow your subscribers and establish yourself as an authority figure in your industry.
Blogging is a great way to engage your audience and provide unmatched tips and tricks related to your niche. It is also the best channel to broadcast any news or updates about your brand. For instance, you can tell about a new branch opening via a blog post and discuss in detail about the expansion, timing, uniqueness, location, and other quirks of the new branch.
With a blog, you can create content for other mediums like social media or email marketing. However, blogging once in a blue moon won’t serve the purpose here. You have to blog consistently. It’s a valuable tool and creates a loyal customer base among people who look up to your expert advice.
Online presence boils down to the value and relevance of your content. The ultimate goal is to produce golden content that establishes your authority in your specific field.
You should create and distribute various materials for free like whitepapers, infographics, videos, podcasts, and ebooks. Useful content creation helps in making you the thought leader in your industry.
Your content should be of a certain quality that people are compelled to share among their social circle. You should aim to reach a level where your customer looks up to you, and even your competition isn’t shy to quote you.
Investing in digital advertising is a sure shot way to enhance online presence. The ads on top of search results increase brands’ online visibility.
Digital advertising is based on search and social. In simple words, you can advertise on Google, Yahoo, and Bing as well as YouTube, Facebook, and Twitter.
Instead of spending money randomly, it is vital to create an advertising strategy. Your plan must include the products you want to promote and the best-suited platforms for them.
If you want to target people searching for a specific term, then you should consider investing in Google Ads. Facebook Advertisement is a fantastic way to increase your brand presence.
When you are putting out content on different platforms for your target audience, they will reach out with different sorts of queries. So it is absolutely crucial to respond to your audience.
When people take time to comment on your social media/blog or send you a query via email, it is your responsibility to answer them.
Online engagement isn’t limited to queries only. Sometimes you are hit with a bad review. In such cases, you must acknowledge their concerns and provide peace offerings.
Your interaction with the audience always leaves an impression. If it’s good, they are bound to recommend you to others.
Social media has given power to common people. They have established a hefty fan following by showcasing their talent. You shouldn’t downplay the influence of social media celebrities. In fact, you must leverage their following for your brand’s benefits.
For example, suppose you own a tech brand. In that case, it is ideal to reach out to tech influencers on Instagram and YouTube to review your products. Many consumers listen to these influencers before purchasing products.
Your competition can teach you a lesson or two. Even if you don’t intend to learn from the competition, it is good to keep an eye.
You can follow them on social media, check their website, and sign up for their email newsletter. Observing how they are winning customers will provide you with valuable information, and you might tweak your own strategy.
In fact, you can find new opportunities by observing what they are missing. Subsequently, you can fill the gap by providing information on those missed opportunities.
Being present online includes a series of tedious activities. You can make life easier by automating certain parts of it. For instance, you can use Buffer for social media posting or Mailchimp for email marketing.
Additionally, you don’t have to produce original content all the time; you can curate content from other resources as long as it is valuable to your target market. To save time, you can buy stock photos online for your blogs, email newsletter, or even social media posts.
The idea is to lessen the burden so you can consistently adapt to new mechanisms and forums to enhance your virtual persona.
The tricks mentioned above can boost your online presence and reputation among your target audience. Undoubtedly, maintaining and enhancing the online footprint requires hard work. However, these marketing strategies will pay off in the form of skyrocketing sales and increased brand awareness.