If you’re looking for a way to increase your online sales with video marketing tools, video marketing can be a game-changer. According to a recent survey, 85% of businesses use video as a marketing tool and 92% of marketers who use video say it’s an important part of their marketing strategy.
It allows you to make a lasting impression on your target audience and stand out from your competitors. To create effective videos that convert leads into loyal customers, it’s important to have the right tools in your arsenal.
Luckily, there are many top video marketing tools available today that can help you achieve your goals. These tools let you create videos that are visually stunning and optimized for search engines.
Plus, they offer valuable insights into your video marketing metrics, allowing you to refine your strategies and maximize your results. Here are some of the top video marketing tools to consider:
Powtoon is an online video editing tool that allows you to create animated explainer videos and presentations engagingly and interactively. It is an excellent way to promote your products and services.
Powtoon also makes it easy to share your videos on social media, and you can use the platform to create targeted campaigns that will help you maximize your reach and boost your online sales.
Brightcove is another video hosting and distribution platform that gives you tons of functionality beyond just hosting. If you are already a video pro and you want to take your strategy to the next level, this might be a great option for you.
You can easily upload and manage your videos, add branding and customizations, and even track your video performance. Plus, you’ll have access to a wide range of features such as advanced analytics, detailed reporting, and various monetization options.
This tool makes it easy to optimize your video content for maximum engagement, allowing you to generate more leads, sales, and revenue.
If you are looking for a tool to help you create professional-looking videos using photos and videos from your library, Animoto is the best choice. It is a powerful, easy-to-use video maker that helps you create videos in minutes.
With Animoto, you can create stunning videos that feature text, photos, music, and even video footage. Animoto also offers a range of customization options to help you create videos that perfectly capture your brand and message.
This tool also gives you a feature to track the performance of your videos and make data-driven decisions to optimize your marketing strategy.
Lumen5 is an AI-powered tool that helps you turn blog posts and articles into compelling videos. It can automatically source relevant content from your blog and other sites, making it easier to create engaging, informative videos with little effort.
The platform also offers analytics and tracking features to help you measure the success of your videos and make adjustments as needed. With Lumen5’s powerful features, you can be sure your videos will be seen by the right people and will help boost your online sales.
Wistia is a user-friendly and powerful platform for businesses. It helps you quickly create and share top-notch video content that can be used to engage, inform and convert your audience.
Wistia also provides a variety of video creation options, including screen recording, webcam recording, and video editing. That way, you can easily create engaging videos that capture your audience’s attention and drive conversions.
6. Adobe Premiere Pro
This professional-grade video editing software provides advanced features for creating high-quality video content. Adobe Premiere Pro is packed with features like 4K & HDR support, motion graphics, multicam editing, and more.
You can also customize your videos with effects, transitions, and titles to make them stand out from the competition. This will also captivate your audience and keep them coming back for more.
7. Final Cut Pro X
Final cut pro X is a popular tool among Mac users that provides a range of powerful tools for editing and refining your videos, giving you the ability to produce high-quality and compelling videos.
With its advanced color correction tools, you can ensure your videos look their best. And with its comprehensive audio tools, you can create professional-level sound effects and music to enhance your videos and make them more engaging to viewers.
iMovie is another tool for Mac users to create stunning videos that feature special effects, titles, and transitions in no time at all. You can also share your videos online quickly and easily, helping you to reach out to potential customers and engage your existing ones.
Moreover, you can add music, sound effects, and voice-overs to your videos to produce an even more powerful impact. Thus, you can reach to increase your online sales and boost your profits easily.
Vimeo is a well-known platform that is often used as an alternative to YouTube, especially for those looking for creative videos and documentaries.
Although it may not have the same level of traffic and visibility as some of its larger competitors, Vimeo still boasts an impressive community of over 150 million creators and brands.
Despite not being as large as other video-sharing sites, Vimeo is highly regarded by its users for its exceptional quality. Filmmakers and creatives often gravitate towards Vimeo because of its simple and user-friendly interface and its strong sense of community.
Vidyard provides a range of video marketing solutions to help businesses improve their marketing efforts.
Along with its integration with marketing automation platforms and CRM systems, Vidyard offers the ability to create customized videos, which is particularly beneficial for sales and customer support teams.
Moreover, Vidyard’s advanced capabilities include A/B split testing, video search engine optimization (SEO), and lead capture. Among its distinctive features is Vidyard Live, which allows you to broadcast live videos on various platforms, including your website or social media channels like Instagram, Facebook, YouTube, etc.
Are you planning to share your awesome videos with the world? Well, you better start thinking about where you’re going to host them! Choosing the right video marketing tools can make a huge difference in the way your content is perceived by your audience.
Whether you’re aiming for a professional or fun vibe, the video tools you select can impact the way people view and engage with your videos. And don’t forget that it can also affect the way you manage your videos after they’re posted.
So, take the time to explore your options and choose a hosting site that aligns with your goals and needs.