Most likely, yes. It’s worth it if you use it properly.
What is linkedin sales navigator?
Investing in LinkedIn Sales Navigator is a worthwhile expenditure, as you know that its value truly shines when paired with an effective strategy for engaging potential buyers. Discover a proven and repeatable method to pique prospects’ curiosity about your offerings and prompt them to seek further details. I will share an email/InMail template to simplify the process for you.
What does LinkedIn Sales Navigator truly offer?
You can look into a wider range of opportunities more quickly and effectively by investing. In addition, Sales Navigator
Allows unlimited searches inside LinkedIn’s database using very powerful targeting options.
offers automated lead suggestions that although some customers say the suggestions provided aren’t highly accurate.
allows you to use InMail messages to send emails to potential customers you don’t know.
Is LinkedIn Sales Navigator a worthwhile investment?
Indeed, LinkedIn Sales Navigator is worth it, provided you possess an effective communication strategy that compels customers to initiate requests for appointments.
While it may seem straightforward to directly ask for a meeting, it’s not always effective.
LinkedIn InMail can guarantee delivery, but it doesn’t guarantee:
Interest in what you have to offer
Appointment scheduling done right
Additionally, LinkedIn keeps an eye on and rates InMail activity. Sustaining communicating requires keeping your InMail reputation score high. You run the danger of being ignored if too many consumers flag your mails as spam.
Having a dependable and replicable communication plan is essential.
The common pitfalls of most LinkedIn Premium users
Most LinkedIn Premium members discover that their investment was squandered as a result of frequent errors. The inclination to copy generic templates from Google is one common mistake. Furthermore, there’s a propensity to schedule meetings in advance of prospective clients realizing they’re necessary. Starting discussions that could lead to meetings is a more successful strategy. More meaningful interactions result from smaller inquiries, which also have higher response rates.
It is ineffective to employ dated and commonly used templates. Rather, choose succinct yet thought-provoking sentences that speak to the issues that are unique to your intended audience.
Ninety percent of the sales coaching students I work with break important cold-emailing guidelines. These include sending messages that are longer than 15 seconds to read, unintentionally giving prospects the impression that you are a salesperson, giving buyers the impression that your work is less thorough, and using subject lines that contain too much information and run the danger of being deleted. Other common blunders include putting all of your attention into getting a meeting, blatantly promoting perks, including links, and placing unreasonable requests too early in the communication process.
Check your procedures against these traps to make sure you aren’t unintentionally undermining your efforts. It’s critical to stay provocative and refrain from self-defeating.
As a helpful note, consider joining an online “insiders” group dedicated to refining communication techniques for initiating conversations effectively.
Help clients become curious
Rather, capture the interest of possible clients with your problem-solving or goal-achieving shortcut. Never request a meeting.
Try this to start a conversation that will pique people’s interest in what you sell:
Show that you have researched the possibility (give a sense that this is not spam).
Send no more than three or four sentences in your letter.
Reduce the amount of “I’s,” “my’s,” and “our’s” in your message after composing in order to concentrate entirely on the reader.
Remove any adverbs and adjectives that have a tendency to sound convincing.
An Unconventional Yet Effective Cold Email Strategy
From my experience, the following strategies are necessary to get replies to InMail or cold email messages:
Create a subject line and message body that piques interest to get attention.
Encourage customers to disclose personal details in order to elicit a prompt response.
Don’t waste your opportunity on someone who might not be interested.
Understand that consumers aren’t always looking for a chance. They may be open to talking about an issue or objective, but they aren’t actively looking for your particular chance. Considering how many chances vendors like you present to them on a daily basis, it is imperative that you stand out from the crowd.
Instead, aim to provoke and captivate them.
Join us to practice and refine this technique at our upcoming live, online Email Writing Clinic where I’ll be coaching a small group of students.
Remember, the success of your Sales Navigator investment hinges entirely on the approach you take. Neglecting this process could result in a wasted investment in LinkedIn Sales Navigator.
An Improved Template (Remember: No Appointment Requests)
Seeking appointments can significantly diminish response rates, especially in your initial email. Unless you’re promoting an event, steer clear of asking for appointments in your first contact. If, by mistake, you do request an appointment, be prepared for rejection from 90 to 97% of potentially interested prospects who may not yet recognize the need for your offering.
The primary objective of your initial email is to earn the privilege of initiating a discussion—nothing more. It mirrors the effectiveness of a successful cold call. Here’s one of my most successful templates:
Subject: Does This Make Sense for You?
Hi [first name],
Are you open to exploring an unconventional approach to [addressing what your customer wants positively or needs to avoid negatively]? If yes, you might be interested in learning how [a competitor or an admired company] achieved [what your customer dreams of doing] without [what your customers believe they need to sacrifice but don’t].
Would you be open to a brief email exchange to discover more about their process? Following that, you can decide if a more substantial conversation is warranted.
WARNING: Avoid a direct copy-paste of the above into your email and hitting send. This is a framework, and my example may not be suitable for your specific situation. Consider practicing with a group of peers as you get started.
Why This Template Works:
So that you may use this template to make your own version as a reference, let’s review why this one works so well at generating interest in your service from your potential clients. Getting the potential client interested in your pitch as soon as possible is essential to success.
The topic is brief, but it raises the question, “Does WHAT make sense?” Te reader will be interested in this and look forward to find more that will enable them to read more.
The first line provides a response to the main query: Are they open to attempting anything new to complete a task or avoid a potential issue? Most significantly, there isn’t a single self-reference in this introduction.
The second sentence deliberately leaves out details of the unique approach in favor of showcasing a competitor or well-liked business and how they met a reader’s requirement without defying accepted knowledge.
The third line requests a brief email exchange instead of a meeting, giving the prospect time to consider whether a more serious conversation is needed.
The last line, which concludes with the prospect’s first name, asks directly for their decision to avoid coming across as a mass email. This says, “I respect your choice and I understand who you are.” This isn’t just any old email blast.
This is not a magical approach; rather, it is built on mental curiosity of potential client.