There has never been a more dynamic, data-driven, and cost-effective media landscape than today’s digital world. And for any marketer tasked with engaging consumers, the digital media planning tools that facilitate optimal decision-making are becoming essential.
In this blog, we will look at some of the top tools that can help marketers and their teams get the most out of their budgets. Using these best media planning tools can help you allocate your money smarter while also learning how to leverage other channels like social media or content marketing to bring attention to your ads. These best media planning tools will help you decrease the cost per acquisition by showing you how your budget is spent.
Companies that want to reach their audiences across multiple channels must use the best media planning tools. However, with these digital media planning tools that provide insight into your efforts, it is possible to pull it off.
Top digital media planning tools
To assist you with your media planning efforts this year, we have compiled a list of the must-have digital media planning tools, templates, and software.
The media plans, IOs, flowcharts, RFPs, trafficking, reporting, and client dashboards are all things that Bionic takes great pride in.
It receives 3.1 software updates on average per month, giving agencies that use the software access to the most recent planning tools for managing and organizing their campaigns.
Why to choose: Bionic is cloud-based, unlike other digital media planning tools, so you can activate it immediately.
Additionally, you are entitled to limitless lessons, support, and free data backups.
The Kantar SRDS Media Planning Platform is what you need. Data is an essential resource for media planners. Media planners need to understand their target audience and who is on each channel to feel comfortable promoting media on a particular platform.
Why to choose: Media planners can select the best platform, message, and audience to target by utilizing the extensive datasets on audience statistics and demographics provided by SRDS.
3. Media Plan HQ
Not a big spreadsheet fan? No issue.
With this Media Plan Software, you are covered.
Without having to deal with Excel, the tool tracks dates, placements, and budgets in real time over a structured interface.
The collaborative nature of this media plan software enables you to work with your team members without the hassles brought on by back-and-forth emails.
Why to choose:
Without the hassle of back-and-forth emails, you can collaborate with your team (or present your plan to stakeholders).
BluHorn integrates with Nielsen and Comscore to give users immediate access to data-rich insights while promising simple media planning and buying.
Post-buy, a vendor database, and data filters are just a few of the tool’s many practical features.
Why to choose:
We appreciate BluHorn’s integration capabilities.
Connect with Comscore and Nielsen for simple planning, Facebook and Google Analytics for better tracking, and programmatic for simple digital purchasing.
The cherry on top is that BluHorn integrates with Amazon AWS as well.
A media plan software for audience insights, Quantcast, has information from 100 million websites.
In an era when consumers are bombarded with advertisements everywhere, they go, Quantcast uses AI to help users “better predict and influence [their] desired audience.”
Why to choose: Quantcast offers in-the-moment insights into your advertising campaigns, enabling you to comprehend your target market better and produce results.
6. Base Technology
Basis “addresses your direct, programmatic, search, and social needs through a single interface,” according to G2 Crowd, which ranked it as the top demand-side platform.
This media plan software informs users with more than 180 unique data points and provides entry to 9,000 vendors, 180 data points, and 11,000 publishers.
It also has a messaging feature for smooth communication.
Why to choose:
Managing multiple advertising campaigns can occasionally feel chaotic.
But you can combine all your advertising (including programmatic, direct, search, and social) with Basis in a single location through this media planner tool.
For “planning, transacting, and evaluating media across platforms,” Comscore is a crucial tool.
Comscore allows businesses to advertise their goods on a visual medium with audience measurement metrics. This media planner tool is best known for providing data for digital platforms, film, and television.
Why to choose:
Comscore gives you access to data to assess your media strategy’s precise impact.
Afterward, you can optimize your strategy for various media and screens centrally with this media planner tool.
Nielsen is a well-known brand and is associated with audience measurement.
Nielsen’s global strategy offers users metrics for podcasts, streaming services, and social media in addition to its well-known TV viewership metrics.
This gives users a comprehensive picture of who and where their audience is.
It makes sense that Nielsen has been a go-to source for media buyers and sellers for almost a century.
What to choose:
In addition to providing competitive intelligence that paints a complete picture of the media landscape, this media planner tool also offers advanced audience segmentation. This helps you find ways to set your brand apart from rivals.
After we find the best media planning tools, it’s now your job to find the right tool or combination of tools that best matches your individual needs.