how to start a sticker business

How To Start A Sticker Business

how to start a sticker business? Online marketers also commonly use stickers as a way to promote their brands and services.

Techestudio Editors 2 months ago 0 42

In the online world, stickers have become a popular way for users to express themselves and their interests, making them one of the most trending merchandise. Online marketers also commonly use stickers as a way to promote their brands and services. Aside from stickers, you also have printables like tape rolls, posters, and many more.

For some people, starting sticker business is a way to explore their artistic side as they find new ways to express themselves. However, for others, starting a sticker business is a genuine way to make money outside of the traditional route of following the 9-5 workday. The sticker business provides individuals with an opportunity for growth in both their personal life and professional development potential. As long as they desire to create something unique, sticker business ideas can be a lucrative endeavor.

Nevertheless, while these printable are gaining in popularity, not everyone knows how to start a sticker business.

In this article, we will debate how to start a sticker business.

How to start a sticker business in 6 steps

There are numerous ways to start a sticker business. The method you choose will be determined by your time constraints and the amount of money you have to invest.

If you want sticker business ideas, you can start with purchasing the necessary equipment, designing the stickers, and distributing them yourself. The more you invest and work hard, the more money you can get.


Choosing a niche for your sticker business aids you in targeting and connect with your ideal customer. You risk confusing your potential customers if you cast your net too wide.

If you only concentrate on one or two topics, your customers will know what to expect when they visit your website. Furthermore, it intrigues customers to browse and purchase multiple items.

You can choose a broad niche, such as “food” or “fashion,” but narrowing it down further will help you reach your target audience. Instead of food, concentrate on one type of food, such as:

  • Continental
  • Asian
  • Thai etc.


If you want to initiate how to start a small sticker business of your own, you will need a name for your brand. Your brand name could be anything, but the best ideas are usually niche-related.

If you are selling fashion-themed stickers, for example, try to come up with a name that includes the word “fashion” in some way.

Choosing a name relevant to the niche in which you want to sell will help potential customers understand what your company is about before they even visit your website.


When considering how to start a small sticker business, one of the first questions you will probably have is where you will get the designs. There are numerous options, and as previously stated, you do not need to be an artist to start a sticker business.

If you are creative, you could make your own stickers. If not, you could use design software such as Canva Pro to create your stickers with copyright-free graphics. Just make sure they allow you to use them commercially.

Using multiple fonts and colors, you can even design text-based stickers in Canva.

If you are uncomfortable making your own stickers, you can hire freelancers from fiver, Upwork, and other freelance platforms to design them for you.


You do not need to hire a web designer to start a sticker business. WordPress with WooCommerce is the most cost-effective (and easiest) option. You only need to pay for hosting.

You will have full control over the design of your website if you run your WordPress site.

Shopify is another excellent option for creating a website from which to sell stickers. It is much more expensive than WordPress but effortless to use.


When starting a sticker business, you will need to put in the effort to get the name of your new sticker business out there.

There are several ways to promote your stickers, including posting on Pinterest and creating social media profiles. However, mastering SEO is one of the best ways to bring a steady flow of customers to your website.

If you have done your SEO correctly, Google will know your business and show it to the right people when it crawls your website.

SEO is a vast topic to dive in, but there are a few basic techniques you can start with.

Targeting the right high-volume and low-competition keywords is an essential part of SEO. These can be found using SEO tools such as Ahrefs, Semrush, or Keysearch.

Including relevant keywords in your content will help Google understand what your company is all about.

Building a strong backlink profile is also essential. Backlinks from authoritative sites will assist search engines in determining the trustworthiness of your site.


Social media has the potential to skyrocket a small business, so it is well worth the time investment. It only takes one viral post to flood you with orders.

The following are the most likely platforms for a sticker business:

  • Instagram
  • TikTok
  • Facebook
  • Pinterest

Asess where your target audience spends their time and concentrate your efforts there.

For example, if your niche is travel food, you might want to set up a Facebook page and join some of the numerous food-related Facebook groups. You can begin to spread the word about your brand by interacting with group members.

If managing multiple social media accounts feels overwhelming, concentrate on one or two.


Sticker Business is a fun and creative business that allows you to make money by selling your own custom stickers while using your creativity to enhance thousands of other businesses. In addition, the above-mentioned steps will surely help you to learn how to start a sticker business.

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